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    <div class="why">
       <div class="why_l">
           <ul class="why_l_a">
              <li><%= Html.ActionLink("The Science", "Science", "Account")%></li>
              <li><%= Html.ActionLink("Neuroscience", "Neuroscience", "Account")%></li>
              <li><%= Html.ActionLink("Proven Results", "Results", "Account")%></li>
              <li><%= Html.ActionLink("Cognitive Health", "Health", "Account")%></li>
              <li>Your Brain</li>
              <li><%= Html.ActionLink("Training Cognitive Skills", "Training_cognitive_skills", "Account")%></li>
           </ul>
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       <div class="why_r">
          <h1 class="why_r_h1">Your Brain</h1>
          <p>Your brain is a highly complex integrated system which requires optimal levels of attention to succeed. If you lack this capacity, then your task performance degrades.  If incoming information isn't properly processed, it won't grab your attention fully and it won't be stored in your memory correctly. You may miss vital cues which can lead to terrible consequences. </p>
          <p>The good news is that when it comes to the brain, scientists have discovered that the old adage 'you can't teach old dog new tricks' doesn't hold true.</p>
          <p>This is because the brain has an astonishing ability to adapt, an ability known as neuroplasticity. With the right stimulation, it can form new neural pathways, alter existing connections, and adapt and react in ever-changing ways. And that's where Cognisess fits in. </p> 
          <p>Together with leading scientists we developed a proprietary software system that includes;</p>
          <ul class="cognimap">
                <li>A multidimensional assessment programme, (<a href="/Account/Cognimap">Cognimap</a>) measuring specific cognitive attributes,</li>
                <li>A <a href="#">Personagraph</a>, which analyses and delivers instant test results including strengths and weaknesses </li>
                <li>A <a href="/Account/Cognicoach">Cognicoach</a>, a personalized brain coaching system, geared to improving and maintaining better cognitive skills and abilities. 
                </li>
          </ul></div> 
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